Concept
Testing and refining the concept
You’ve developed a concept and need to know whether it will work. CMR can help test it, assessing usability and likely acceptance to enable you to refine it and develop initial messaging ideas.
Services in our Concept offering include:
| Concept testing | Understanding target audience perception of product features as well as testing usability and developing potential product USPs |
| Human factors | Engaging the target audience in the testing of products to ensure they are safe, usable and fit for purpose |
| Product refinement | Evaluating previously adopted refinements to help you understand the extent to which the product meets the needs of potential users |
| Key messages | Helping you to identify and refine the messages that resonate most with the target audience |
