Idea
Uncovering unmet needs and testing ideas
Identifying or testing the idea is the crucial first step in the development cycle. CMR’s Idea offering helps you to uncover unmet needs, evaluate ideas and assess market potential.
Services in our Idea offering include:
| Customer needs analysis | Identifying or confirming customer needs to give you an in depth understanding of the requirements of your market |
| New opportunity evaluation | Evaluating new product opportunities in terms of their commercial attractiveness and strategic fit |
| Market sizing | Helping you to assess the commercial potential of your target market by estimating its size and composition |
| Market assessment | Enabling you to identify and evaluate the most appropriate target segments for your device or idea and giving you an understanding of the barriers to entry in a specific market segment or geography |
