CMR case study: improving medical device sales through online & CATI monitoring
Our client wanted to understand the reasons behind inconsistent sales of a recently launched blood glucose meter. While sales exceeded expectations in some markets, slower than anticipated results were seen in others. So what was the story? CMR was brought on board to find out.
Taken at face value it was difficult for our client to understand the story behind these medical device sales figures. CMR was brought in to develop a methodology that would give our client?s marketing team an insight into sales performance both for its own product and those of its closest competitors.
Results for this project
CMR’s analysis enabled the client to set marketing strategy at the start of the year and then review it six months in. It gained a clear insight into the impact of reps, the extent to which messaging was effective and the impact on its share of mind/voice as a result of changes in competitor strategy or new product launches.