Tablets aren’t just for Pharma

With a product launch in the highly competitive catheter space imminent, our client was eager to ensure its sales detail aids were sufficiently focused to enable its medical device salesforce to engage with the target audience. CMR was tasked with delivering research covering the EU, Asia, North America and South America.... get the full story

Pre-launch intelligence gathering

Having developed the original portable Peak Flow meter, Clement Clarke International (CCI) has been a leader in the respiratory field for over 35 years. With the launch of two new medical devices imminent, Clement Clarke was seeking to gain insight into two key areas; the ways in which asthmatics engage with peak flow meters and spacers, and perceptions of respiratory nurses with regard to patient interaction with spacers.... get the full story