CMR case study: using iPads to gain real-time feedback over four continents
With a product launch in the highly competitive catheter space imminent, our client was eager to ensure its sales detail aids were sufficiently focused to enable its medical device salesforce to engage with the target audience.
CMR was tasked with delivering research covering the EU, Asia, North America and South America.
Results for this project
CMR’s research gave our client the confidence that its sales detail aids were well suited to getting its key messages across. The client gained massive value from understanding exactly how the target audience instinctively reacted and exactly what was driving these reactions. It went to market having tightened messages and with feedback that gave its salesforce the belief that it was working with the best tools for the job.